Move over, ‘Magic Mike’: Magicians are the latest bachelorette party accessory

Finally found my new side gig!

First, it was the matching pajamas. Then it was the destination weekend in Tulum. Now, the latest must-have for the bachelorette party itinerary is… a magician?

Yes, you read that correctly. A growing number of bachelorette groups are hiring illusionists to provide “wholesome, interactive entertainment” for their bridal weekends. It is a bold move for a demographic that usually prioritizes loud music and questionable decision-making over the mechanics of a coin trick.

The trend, which has recently bubbled up on social media, sees bachelorette groups hiring magicians to perform close-up magic, card tricks, and the occasional mind-reading act at private events. It appears that for the modern bride, the thrill of guessing a card’s suit is now preferable to the thrill of a choreographed dance routine.

It is a curious pivot for a celebration traditionally centered on, well, rowdiness. However, as bachelorette parties increasingly turn into multi-day, curated excursions worthy of a Pinterest board, the inclusion of a professional rabbit-puller feels like the logical conclusion of an arms race to make one’s “last night of freedom” the most memorable—and mildly nerdy—event possible.

Whether this is a genuine shift toward nerdy novelty or just another excuse for a curated photo opportunity remains to be seen.