There’s a billboard on I-25 in downtown Denver catching eyes with silly messages

By Shawn Patrick on January 8, 2024
There's a billboard on I-25 in downtown Denver catching eyes with silly messages
Photo Courtesy of Archipelago Denver

If you’ve driven through Downtown Denver lately on I-25, you’ve likely seen a billboard with silly messages being displayed. So who’s behind it? 

The billboard just past the exit for the Downtown Aquarium on I-25 has featured everything from cheesy jokes, requests sent to Casa Bonita, confessions, birthday shootouts, and more. 

The billboard is owned by Archipelago Denver, a social space in a downtown mansion at 2345 7th St. 

A co-owner of the club is responsible for the eye-catching messages on the billboard, but anyone can rent the billboard: $100 for the day to be part of a four-part rotation or $200 for the day to be the sole message.

Around the site