Starbucks Accidentally Got More Than $11 Million In Free Advertising
May 7, 2019, 12:44 PM
It seems like all the Internet wanted to talk about yesterday was how someone left a COFFEE CUP on a table on the set of “Game of Thrones”, and it actually made its way into Sunday’s episode.
It got to the point that HBO issued a statement about it, saying, quote, “In response to ‘inquiries from those who saw a craft services coffee cup in Sunday night’s episode . . . The latte that appeared in the episode was a mistake. Daenerys had ordered an herbal tea.”
As HBO said, the cup was from CRAFT SERVICES. But everyone’s been calling it a STARBUCKS cup.
And according to one marketing firm, the coverage it got on radio, TV, and social media had given Starbucks $11.6 MILLION in free advertising as of yesterday afternoon. It’s probably even more than that now.
Not surprisingly, Starbucks got into the fun, Tweeting, quote, “TBH we’re surprised she didn’t order a Dragon Drink.
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