Nutella debuts first new flavor in 60 years
Apr 17, 2026, 3:29 PM
If you love Nutella and peanut butter, your snack game is about to level up. Nutella Peanut is now on shelves nationwide — the brand’s first new flavor since the iconic chocolate-hazelnut spread launched way back in 1964.
Parent company Ferrero says fans have been asking for this combo for years, and it blends that classic creamy Nutella texture with the taste of roasted peanuts. Think sandwiches, fruit dips, or honestly just a spoon.
To celebrate, Nutella is hosting a pop-up in New York City on May 16–17 with games, prizes, and free samples.
Look for Nutella Peanut at major retailers everywhere. Your afternoon snack just got an upgrade.
Read more about the new Nutella flavor here
