HOME BLOG

World Cup Fans Are Smuggling America’s Real MVP Home: Ranch Dressing

Jun 18, 2026, 7:44 AM

Move over trophies and team jerseys. Apparently, the hottest World Cup souvenir this year is… ranch dressing.

According to reports, international soccer fans visiting the United States for World Cup matches have fallen head over cleats for America’s favorite condiment. So much so that the TSA is now reminding travelers to pack those jumbo bottles of Hidden Valley Ranch in their checked luggage instead of trying to sneak them through security.

Yes, this is a real thing.

The TSA even had some fun with it, posting that ranch is “the king of condiments” and noting that it pairs perfectly with pizza, wings, fries, onion rings, chips, veggies, and basically anything else that sits still long enough. They also reminded travelers that carry-on liquids must be 3.4 ounces or less.

For years, Americans have been told the rest of the world doesn’t understand our obsession with ranch. Well, who’s laughing now?

Somewhere, a European soccer fan is currently trying to explain to customs officials why they’re bringing home six bottles of creamy herb dressing instead of local artwork.

To be fair, ranch does have a certain magic. It’s not quite a dip. Not quite a dressing. Not quite a lifestyle. Yet somehow it manages to improve everything from chicken tenders to late-night pizza slices. Scientists should probably study it.

The real winner here might be Hidden Valley. Imagine spending decades convincing Americans to put ranch on everything, only to discover you’ve accidentally launched an international movement.

Of course, TSA agents have seen it all. But even they probably didn’t expect to spend the summer explaining liquid restrictions to travelers desperately trying to protect their precious ranch stash.

So if you’re flying home after catching some World Cup action, remember: small ranch bottles can go in your carry-on. The family-sized jug belongs in checked baggage.

Because nobody wants their vacation ending with a heartbreaking security checkpoint separation from their favorite condiment.

Some heroes wear capes.

Others bring ranch.

Home Blog

Adam Ferrara...

Jenny D

Adam Ferrara | Jenny’s Real Funny Friends

Adam Ferrara talks the role that made his mom famous, his crazy (and scary) time he performed at Comedy Works downtown and so much more! Check him out at Comedy […]

1 day ago

Jenny's Impossible Question...

Jenny D

According to a survey by the University of Oxford, 25% of people feel frisky at the smell of this | Jenny’s Impossible Question

Congrats to Tamara of #denver you won a pair of tickets to Shaboozey at Red Rocks Amphitheatre on Tuesday, October 13th! Outlaws Never Die Tour Special guests Noah Cyrus, Kashus Culpepper

1 day ago

(Photo by Dia Dipasupil/Getty Images)...

Kathie J

Passes for Boulder’s Sundance Film Festival go on sale Oct. 15

Colorado movie lovers, put October 15 on your calendar! This is so exciting. It’s so close. Passes and ticket packages for the 2027 Sundance Film Festival in Boulder go on […]

2 days ago

Ice Castles...

Shawn Patrick

Colorado loses one Ice Castles exhibit for 2026-27 season

Winter in Colorado will be a little less sparkly this year. Ice Castles won’t return to Cripple Creek for the 2026-27 season. The city and the company announced Oct. 2 […]

2 days ago

(Photo by John Moore/Getty Images)...

Tammy Oakland

Look up: Draconid meteor shower peaks Oct. 8

Look up! The Draconid meteor shower peaks Oct. 8, and Denver should have a decent chance to catch it if skies are clear. The best part? You do not have to […]

2 days ago

free via pexels...

Elle Kehres

30 fall movies to cozy up with this autumn

While the heat in Denver has yet to give us those cozy autumn feels — with temps stubbornly sitting in the 80s this past week — that won’t sop us […]

2 days ago

World Cup Fans Are Smuggling America’s Real MVP Home: Ranch Dressing