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‘Cupid Crew,’ which started in Denver, has now delivered more than one million roses to the elderly on Valentine’s Day

Feb 12, 2026, 9:46 AM | Updated: Feb 13, 2026, 12:11 pm

Valentine’s Day can be a lonely holiday, especially for the elderly. That’s where the Cupid Crew from Wish of a Lifetime comes in.

The program started in 2014 with a dozen volunteers in Denver, and now over 200,000 people have delivered more than a million thorn-free roses and Valentine’s Day cards to older adults in 40 states and the District of Columbia.

Jared Bloomfield, director of field programs at Wish of a Lifetime, says “Our goal was to find a way to provide love and connection to older adults on Valentine’s Day, which is a really isolating day for an already very isolated demographic.”

Anyone can go to Wish of a Lifetime and download a card, then deliver it to a nursing home resident.

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‘Cupid Crew,’ which started in Denver, has now delivered more than one million roses to the elderly on Valentine’s Day