Kim Kardashian’s underwear empire has officially arrived in Colorado

If you’ve ever thought, “You know what the Cherry Creek Mall needs? A standalone store dedicated entirely to Kim Kardashian’s underwear,” then congratulations: your moment has arrived.

SKIMS, the shapewear and intimates brand founded by Kardashian in 2019, opened its doors at Cherry Creek Shopping Center earlier this year, making it one of the first standalone SKIMS locations in the Mountain West. The store joins a wave of new tenants at the Denver mall this year, a list that also includes Gucci, Swarovski, H&M, a crêpe shop, and an expanded Lululemon — because Cherry Creek is apparently trying to become a place where you can buy a $12 crêpe, a $4,000 handbag and a three-pack of bodysuits in a single lap.

TikTok reactions to the Denver location have been enthusiastic, bordering on reverent. “Kimberly, your new SKIMS store at Cherry Creek Mall in Denver, CO is stunning!!!” one creator wrote, in a post that felt less like a product review and more like a prayer. The brand, which started as a direct-to-consumer shapewear line, has expanded into loungewear, swimwear, menswear and more, and now operates a growing number of brick-and-mortar locations nationwide.

The Cherry Creek store’s opening comes at a busy time for the mall, which Simon Property Group says will add four more stores — including Crate & Barrel and Milk Jelli — by the end of the year. It also comes amid a broader moment for SKIMS as a brand: the company was valued at $4 billion in a 2023 funding round, and Kardashian has described her ambition as building “the next great American brand.” Whether that vision includes solving world peace or just making extremely comfortable bralettes, Denver is now along for the ride.

SKIMS is located inside Cherry Creek Shopping Center, 3000 E. 1st Ave., Denver. More information at skims.com.