Jason Momoa just shaved his beard off for the environment and half of the internet is in mourning

“Bye, Drogo (‘Game of Thrones’). Bye, Arthur Curry (‘Aquaman’),” Momoa said in a video posted to his Instagram account as he shaved his beard and threw bits of his facial hair into the wind.

Why did he do it

Momoa said he shaved his beard off to raise awareness about protecting the environment.

“I just want to do this to raise awareness because plastics are killing our planet,” Momoa said in his video.

“It’s time to make a change. A change for the better … for my kids, your kids, the world,” Momoa wrote on Instagram. “Let’s make a positive change for the health of our planet. Let’s clean up our oceans, our land. Join me on this journey. Let’s make the switch to infinitely recyclable aluminum.”

The reaction

Momoa’s cleanshaven look took over the internet Thursday, with fans across the world mourning the loss of Momoa’s facial hair.

Jason Momoa's beard, 2012-2019 💔https://t.co/ELVlbd0Dd2 pic.twitter.com/cCh6GPk5Bq

— benjamin dean (@NotAgainBen) April 18, 2019

I repeat!
Some beards are never meant to be shaved!! SOME PEOPLE ARE NEVER TO SHAVE THEIR BEARDS!!

Just look at Jason Mamoa!!
This is heart breaking 😢 😢 😢 pic.twitter.com/FgUaOZw8ox

— Ugochukwu Emeka-Chiemenem 🇬🇧🇳🇬 (@yourvillagegods) April 18, 2019

Jason mamoa shaved his beard without informing me? pic.twitter.com/6qd1GWOxeL

— LAMI (@jenniferlami_) April 18, 2019

So Jason Mamoa just shaved off his beard…

Unacceptable. pic.twitter.com/sIHRyJ85CI

— Kelly-Marie Pollock/Author (@AuthorKMPollock) April 18, 2019

https://twitter.com/sab_story/status/1118878427183034368

At first I was devastated when I saw the headline, but then I saw the photo and

911: Hello 911, what's your emergency?
Me: *hyperventilating*
911: … you saw the photo of Jason Momoa without a beard didn't you#JasonMomoa pic.twitter.com/oCxWLhiuCI

— Joceapotamus🖖 (A Little Nerd Told Me) (@joceapotamus) April 18, 2019

https://twitter.com/NerdAboutTown/status/1118791349262790657

Momoa has also received lots of praise for the move and for his efforts to raise environmental awareness.

Jason Momoa shaved his beard so you'll start using aluminum cans instead of plastic. 10-4 good buddy! https://t.co/VtPGFbDOux

— George Fox 🌲☀️⛺️ (@GeorgeJFox) April 18, 2019

With and without beard!! He’s still attractive 😍 Jason Momoa shaving his beard for a good cause. Spreading awareness and a solution: infinitely recyclable aluminum! ♻️ pic.twitter.com/GjmOBnfflj

— clαire g ‎ﺕ (@Clarissa_001) April 18, 2019

good morning to jason momoa only pic.twitter.com/yJVWssjC5j

— breezy (@spideyandor) April 18, 2019