Goldfish crackers rebranding as “Chilean Sea Bass” crackers

Pepperidge Farm is rebranding Goldfish crackers as “Chilean Sea Bass” crackers to make young adults think of them as something grown-ups eat too.

“CHILEAN SEA BASS: Are you an adult? Yes? Well, we have great news. Your favorite fish-shaped, cheddar cheese cracker has grown up, just like you. They look just like Goldfish®. They taste just like Goldfish®. But they’re called Chilean Sea Bass, which is way more sophisticated.”

Now it kind of makes sense since when Goldfish crackers debuted in 1962, they were MEANT for adults, not kids.  They marketed them as a new type of snack for bartenders to put out.

Now we give them to our kids … and steal a few.

Don’t expect to see the new name in stores though.  They’re only doing it on special “Limited Edition” bags.  They’re selling a set amount each day for the next week at ChileanSeaBassCrackers.com.

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