Dr. Pepper climbs into tie for 2nd in U.S. soda rankings..with who?

Dr. Pepper in now tied with Pepsi as the No. 2 soft drink brand in the U.S. Both brands are behind Coke, which has long held the dominant market share on soft drinks. Dr. Pepper a Texas founded brand, which dates back to 1885, has gradually increased market share over the last 20 years.

The Wall Street Journal cited the rise of Dr. Pepper to big market investments, novel flavors and a quirk in their distribution which has allowed Dr. Pepper to be on more soda fountains than any other brand. Dr. Pepper is unique from Pepsi and Coke in that it doesn’t have a traditional cola taste, instead it’s a syrup blend of 23 different flavors..as evidenced on the Dr. Pepper logo..that was invented by pharmacist Charles Alderton in Waco Texas in the 1880s.