Dairy Queen drops inaugural Halloween-themed menu September 28

Dairy Queen is going full spooky season, and honestly, I’m here for every bubbling, purple, ghost-pepper second of it!

For the first time, Dairy Queen is dropping a full Halloween-themed lineup called the Spellbound Series. It hits participating U.S. locations Sept. 28 through Nov. 1, so yes, you have a whole month to make this your personality. 

Here’s what’s haunting the menu: 

Bubble Brew DQ Sparkler 
A fizzy blood orange and lemonade drink with sparkling water, ice and cold foam on top. Give it a stir and it bubbles like a little Halloween potion. 

Enchanted OREO Blizzard Treat 
OREO cookies blended with DQ soft serve, an ube-flavored base and purple shimmer. Basically, a Blizzard dressed up for Halloween. 

Ghost Pepper Sauce 
A smoky, spicy dipping sauce made for the Chicken Strip Basket. If you like a little “boo” with your burn, this is your moment. 

DQ is also adding some collectible fun with Mystery Blizzard Buddy plush keychains. They’re $4 with any purchase while supplies last, and each one comes in surprise packaging. The designs include Blizabeth, Flip, Blenda, Brrrnie and a rare gold one named Goldie. Find Goldie, and you win free Blizzard Treats for a year!

Spooky season just got sweeter! You can read more about it here.