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Disney+ latest to crack down on password sharing

Sep 25, 2024, 2:16 PM

Disney+ latest to crack down on password sharing

So, we’ll admit we have shared a password or three for streaming services. Now another services is saying you can’t do that anymore.

Disney+ has officially launched a new paid sharing program to help crack down on password sharing.

Disney says, “a household is defined as “a collection of devices associated with your primary personal residence that are used by the individuals who reside there.”

This means you can officially no longer share your Disney+ account with someone outside of your household unless you pay extra to add that person to your subscription.

There are member options at different price points.

You can add an extra member to a Disney+ Basic subscription for an additional $6.99 per month, or you can add an Extra Member to a Disney+ Premium subscription for $9.99 per month.

According to the company’s help center, “Disney+ will automatically detect and establish your Household based on your subscription activity, linked devices, and internet connection among other factors.”

The company is also planning to launch similar crackdowns for Hulu and ESPN+. U.S. subscribers were notified of the changes to the terms of their subscription agreements back in January.

Netflix was the first streamer to launch a password sharing crackdown, which has been part of an effort to bolster their subscriber and revenue growth.

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Disney+ latest to crack down on password sharing