United Airlines takes customer loyalty to the next level with new mile pooling feature

By Jim Lawson on March 22, 2024
United Airlines takes customer loyalty to the next level with new mile pooling feature
A United Airlines airplane taxis for a takeoff heading west at Denver International Airport. (Photo By Andy Cross/The Denver Post via Getty Images)

United Airlines takes customer loyalty to the next level with new mile pooling feature

Denver’s largest carrier, United Airlines, is giving its most loyal passengers the opportunity to share and use their airline miles with friends and family. According to United, groups of up to five MileagePlus members can now combine their miles into one linked account. This new feature aims to address the concerns of parents regarding travel affordability, especially given the current state of the economy.

United referenced data from the Family Travel Association, which revealed that a majority of parents are worried about the cost of family travel. Despite 81% of parents expressing their intention to travel in 2024, almost 60% still find affordability to be a challenge. By implementing this “pooling” rule, United hopes to alleviate some of the financial burden associated with travel. Even the youngest family members can contribute to the shared account.

For example, if a group of friends is planning a summer trip and each of them has a MileagePlus account, they can combine their miles into one central pool. This pool can then be used to purchase flights and reduce the cost of ticket prices.

This initiative not only encourages passengers to join United’s loyalty program but also provides them with additional benefits during the busy summer travel season.

Joining the program is free, and passengers can earn rewards by flying or participating in specific activities and experiences.

It’s important to note that pooling miles will not impact an individual’s Premier status, as confirmed by United.

In the past, travelers would need to transfer miles between accounts and pay a fee for the transfer.

NBC brings the Olympic ceremony to IMAX

Princess Kate has cancer according to Palace – Watch her video message

Around the site