Nearly Half Of  Coloradoan’s wait until the last minute to buy Valentine’s gifts

By Jim Lawson on February 14, 2024
 Nearly Half Of  Coloradoan's wait until the last minute to buy Valentine's gifts
(Photo by Joe Raedle/Getty Images)

Nearly Half Of  Coloradoan’s wait until the last minute to buy Valentine’s gifts

Are you scrambling to pick out a Valentine’s Day gift today?  You’re not alone. Our research shows a whopping 47% of us wait until the last minute to grab a Valentine’s card or gift.

A report from the market research firm Numerator found that nearly half of all Valentine’s Day shopping is done between Feb. 11th and Feb. 14th.

Retailers like Walmart, Target, and Walgreens say roughly 50% of candy and cards are sold on Feb. 13th or 14th. They also mention that consumers start snapping up Valentine’s home décor soon after Christmas ends. Valentine’s-themed potted plants were also popular this year, and many of those plants were bought early rather than closer to the holiday as is usually the case with cut flowers.

Nearly Half Of  Coloradoan's wait until the last minute to buy Valentine's gifts
Getty images

Overall, Americans spend about $25.8 billion on Valentine’s Day each year.

If you haven’t made any restaurant reservations yet, you’re out of luck at the nicer places.

 Nearly Half Of  Coloradoan's wait until the last minute to buy Valentine's gifts
Getty images

At this point your best bet is to stop and get a take out meal from a restaurant or grocery store and bring it home, plate it and give a handwritten note to your loved one. That will most likely go a long way.

 Nearly Half Of  Coloradoan's wait until the last minute to buy Valentine's gifts
This is a good option also! (Photo by Emma McIntyre/Getty Images)

If you’ve been together for at least a few years, you can show how financially smart you are and grab the candy tomorrow at 50-70% off.

 

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