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DIA has a Santa Layover Lounge for the Holidays

Nov 20, 2024, 6:32 AM | Updated: Nov 21, 2024, 11:55 am

NEW YORK, NY - DECEMBER 13:  Santa Claus attends an evening hosted by Brooks Brothers to celebrate ...

NEW YORK, NY - DECEMBER 13: Santa Claus attends an evening hosted by Brooks Brothers to celebrate the holidays with St. Jude Children's Research Hospital at Brooks Brothers on December 13, 2016 in New York City. (Photo by Bennett Raglin/Getty Images for Brooks Brothers)

(Photo by Bennett Raglin/Getty Images for Brooks Brothers)

If you hear holly, jolly noises echoing from Concourse B at Denver International Airport this season, that’s just Santa and a few dozen of his closest friends.
DIA’s Santa Layover Lounge is popping up for the 2024 holiday travel season with themed drinks, food and other festive offerings. (Jerrod Kazumi Popham, provided by DIA)
“You see a lot ofChristmas pop-up bars in downtown areas, and when we were talking last year about promotions I thought, ‘Why don’t we try that at the airport?’” said Stacey Stegman, senior vice president of communications and marketing at DIA. “It makes so much sense because it’s a place that people spend a lot of time at during the holidays.”
Santa’s Layover Lounge, as the bar is called, is taking over the B Concourse’s Lounge 5280 Wine Bar starting Nov. 19 and runs through Jan. 6, 2025, with seasonal offerings meant to lessen the anxiety of holiday travel. The kid-friendly setup will have hand-crafted festive cocktails, holiday-inspired food, a hot chocolate bar and “surprise appearances from familiar holiday characters,” including Santa, Stegman said.
The Lounge will donate a dollar from every purchase, up to $5,000, to the Make a Wish Foundation. That means you can drink your Polar Expresso Martini, Rumpumpum Punch, or Muletide Carol with do-gooder confidence

(Photo by Bennett Raglin/Getty Images for Brooks Brothers)

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DIA has a Santa Layover Lounge for the Holidays