Beat the Colorado summer heat: Baskin-Robbins chills out with a free scoop this Wednesday
Aug 12, 2024, 3:34 PM | Updated: 9:40 pm
Beat the Colorado summer heat: Baskin-Robbins chills out with a free scoop this Wednesday.
The ice cream brand has launched a fun new offer named “Melt Insurance,” to help combat the rising temperatures that could lead to melted treats. On Wednesday, August 14, customers can enjoy a complimentary scoop of ice cream by entering the promo code MELT in the Baskin-Robbins app.
As temperatures soar and summer reaches its peak, nothing is worse than watching your beloved ice cream melt away as you hope to cool down from the heat. Baskin-Robbins®, the renowned ice cream brand, wants to make sure ice cream lovers stay cool and satisfied.
Credit: Baskin Robbins
That is why on Wednesday, Aug. 14, 2024, the brand is rolling out “Melt Insurance,” a one-day promotion designed to turn the heat into a sweet treat.
Whether your ice cream has succumbed to the summer heat or not, Baskin-Robbins is here to prevent a complete meltdown with this refreshing offer.
(Photo by Hulton Archive/Getty Images)
“With Melt Insurance, we’re beating one of the hottest summers on record in the coolest way possible,” said Jerid Grandinetti, Vice President of Marketing & Culinary at Baskin-Robbins. “We want our customers to indulge in their favorite flavors without worry, knowing that even if their ice cream melts away, a delightful scoop is just a few taps away in the BR App.”
No proof of melt is required—just a desire for a deliciously cold treat.
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